It is not a linear process. It can drive some people nuts. Although what you WILL do represents trade-offs and concessions, never forget what you WANT; someday the knowledge, technology, environment may allow you to get closer to it.


Finally, what you WANT often is not what you can do. Constraints from departments, regulators, customers, suppliers and internal politics must be considered to determine what you actually WILL do. What you WILL do becomes the deliverables of a project plan or the first iteration of a prototype to show others. And as soon as others get involved with solutions that you saw, you will get additional input and you will SEE differently! That’s why iterations are so powerful. SEEING effects what problem you WANT to solve. Forms of a solution impact what you SEE.

Question: what actions WILL you take?

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